Tinder - the Cost of Growing Old!


Guest blogger: Sarah Morrell



Imagine, you download a dating app. You like it. You go to download the premium upgrade, only to find you must pay depending on your age – may as well be your gender, race, religion or sexual orientation right? So that’s discrimination and can’t be true…



…well this is exactly what happened to Tinder users recently.



Tinder AKA ‘the place to go for some’, the ‘hook up app’ and the place where my first message read ‘Hey sweets! Fancy a f**k? You’re hot’ (I’ve corrected the grammar so you don’t have the confusion I did), recently did just that.



Seems swipe happy app Tinder have had a change of heart and enough of hooking up people for the love of it.
 
So what are these extra costs for? 
The cost is to cover the dating apps new premium service, which has two new features, the Tinder Passport (which allows you to find hotties all over the world - hello holiday hook up!) and rewind (which allows you to looking up previously-rejected matches).



So one question Tinder… why so harsh on the ‘older’ crowd?  
Dating shouldn’t be ageist.



A spokeswoman for the dating app told the BBC: ‘Tinder is no different; during our testing we’ve learned, not surprisingly, that younger users are just as excited about Tinder Plus, but are more budget constrained and need a lower price to pull the trigger.’



We beg to differ – it is different. We can only think they’re trying to keep the app free of ageing potential mates (not 30+! Anything but 30!). Perhaps they figure that, chances are, those over 30 will a) have more money and b) presumably be more desperate/excited to find a life partner, and they’re capitalising on that?

 We asked a couple of people (Richard & Katy) down the pub what they think…






 








Well Tinder, we don’t think you’ve swiped right with this move! 

See what our friends at De:Brief have to say about Tinder too 

Flirtify - let's grow old together >>

1 comment:

  1. Well, it's a good thinking of just keeping this app as a free for the person's below at the age of 30 since they are not having that much of money in order to date with their loved one's and so now it will stand as a great one in front of youngster's.
    Datingo

    ReplyDelete